Privacy Cookies | Urban Edge Estates

1. Introduction

Urban Edge Estates Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This Privacy & Cookies Policy explains how we collect, use, store, and protect your personal data when you visit our website (www.urbanedgeestates.co.uk) or use our services.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are registered with the Information Commissioner's Office (ICO) under registration number [ICO Number].

2. What Personal Data We Collect

We may collect and process the following categories of personal data about you:

Identity & Contact Data: Full name, email address, phone number, postal address, and postcode.
Property Data: Information about properties you own, are interested in, or wish to value, including address details, property type, number of bedrooms, and valuation preferences.
Technical Data: IP address, browser type and version, time zone setting, operating system, device information, and browsing behaviour on our Website.
Usage Data: Information about how you use our Website, including pages viewed, links clicked, and time spent on pages.
Communication Data: Records of correspondence when you contact us via email, phone, or through our online forms.
Marketing Data: Your preferences in receiving marketing communications from us.

3. How We Collect Your Data

We collect personal data through:

Direct interactions: When you fill in forms on our Website (valuation requests, viewing enquiries, registration), contact us by phone, email, or post, or visit our office in person.
Automated technologies: As you browse our Website, we automatically collect Technical and Usage Data through cookies, server logs, and similar technologies.
Third parties: We may receive data from third-party portals (Zoopla, OnTheMarket, PrimeLocation), social media platforms, and publicly available sources such as the Land Registry or Companies House.

4. How We Use Your Personal Data

We use your personal data for the following purposes, based on the lawful grounds indicated:

Purpose	Lawful Basis
To provide estate agency, lettings, and property management services	Performance of a contract; Legitimate interests
To respond to enquiries and valuation requests	Legitimate interests; Consent
To send marketing communications about properties and services	Consent; Legitimate interests
To comply with legal obligations (AML, HMRC, redress schemes)	Legal obligation
To improve our Website and services	Legitimate interests
To ensure network and information security	Legitimate interests

5. Marketing Communications

We may send you marketing communications about similar properties and services where you have consented to receive them or where we have a legitimate interest to do so. You have the right to opt out of marketing at any time by:

Clicking the "unsubscribe" link in any marketing email.
Contacting us at info@urbanedgeestates.co.uk.
Calling us on 0121 798 0817.

6. Data Sharing & Disclosure

We may share your personal data with:

Property portals: Zoopla, OnTheMarket, and PrimeLocation for property listings.
Service providers: IT and hosting providers, email service providers, and professional advisers (solicitors, mortgage brokers, surveyors).
Regulatory bodies: HMRC, the Property Ombudsman, the Property Redress Scheme, the ICO, and law enforcement as required by law.
Business transfers: In the event of a merger, acquisition, or sale of assets.

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically:

Enquiry data: 2 years from last contact.
Client and transaction records: 7 years from completion (to comply with HMRC requirements).
Marketing consent records: Indefinitely or until consent is withdrawn.
Website analytics data: 26 months.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right to be informed: About how your data is collected and used (this policy).
Right of access: Request a copy of your personal data (Subject Access Request).
Right to rectification: Correct any inaccurate or incomplete data.
Right to erasure: Request deletion of your data ("right to be forgotten").
Right to restrict processing: Request limitation of how we use your data.
Right to data portability: Receive your data in a structured, commonly used format.
Right to object: Object to processing based on legitimate interests or direct marketing.
Rights relating to automated decision-making: We do not currently use automated decision-making or profiling.

To exercise any of these rights, please contact us at info@urbanedgeestates.co.uk. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security reviews. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

We do not routinely transfer your personal data outside the United Kingdom. If it becomes necessary to do so, we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision, in compliance with UK data protection law.

11. Cookies

Our Website uses cookies to distinguish you from other users and to improve your browsing experience. A cookie is a small file of letters and numbers stored on your browser or device.

11.1 Types of Cookies We Use

Cookie Type	Purpose	Duration
Strictly Necessary	Essential for Website functionality, such as session management and secure areas. These cannot be disabled.	Session / 1 year
Analytics / Performance	Help us understand how visitors use our Website (e.g., Google Analytics). Data is anonymised.	Up to 2 years
Functionality	Remember choices you make (e.g., saved properties, search preferences).	Up to 1 year
Targeting / Marketing	Used by third-party advertising networks to deliver relevant ads. We only use with consent.	Up to 2 years

11.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can block or delete cookies, but doing so may affect the functionality of our Website. To learn more about managing cookies, visit www.aboutcookies.org or www.allaboutcookies.org.

By continuing to use our Website without changing your cookie settings, you consent to our use of cookies as described in this policy.

12. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact & Complaints

If you have any questions, concerns, or wish to exercise your data rights, please contact our Data Protection Officer:

Data Protection Officer

Urban Edge Estates Ltd

1 High Street, Kings Heath

Birmingham, B14 7AR

Email: info@urbanedgeestates.co.uk

Phone: 0121 798 0817

You have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO). Visit ico.org.uk/make-a-complaint for more information.